Primo Water Corporation
Jul 27, 2018
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Primo Water Makes Big Environmental Splash in Pan-Mass Challenge

Sponsorship saves thousands of plastic bottles from landfills while supporting cancer research

WINSTON-SALEM, N.C., July 27, 2018 (GLOBE NEWSWIRE) -- Primo® Water, a leading provider of water dispensers and multi-gallon purified bottled water, will save thousands of single-serve plastic bottles as the official water sponsor of the 2018 Pan-Mass Challenge (PMC). Primo Water is providing all of the water over the two-day, 192-mile bike-a-thon through Massachusetts on August 4-5.

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Primo bottles are being unloaded for PMC

Primo Water
PMC volunteer unloads Primo bottles

Primo Water
Primo CEO, Matt Sheehan (left), photographed with Team Eradicate in 2017 PMC

“We’re sending 2,600 five-gallon bottles of water to the event. If all the water is used, it will prevent the use of nearly 139,000 single-serve plastic bottles,” said Primo Water President & CEO, Matt Sheehan, a Massachusetts native and PMC participant for the past 18 years. “I believe strongly in PMC’s goal of supporting cancer research but also to eliminate the waste that single-serve plastic causes. Cycling is an environmentally friendly sport but cycling events can produce large amounts of plastic waste. That’s an opportunity for Primo Water to step in.”

Primo Water will be dispensed using one of Primo’s many innovative water dispensers pre-ride, post-ride and at all the water stations along the route. In addition, the electrolyte drinks will be made with purified, great-tasting Primo water.

Billy Starr, PMC founder and executive director, said, “With 6,300 riders, you can imagine how many plastic bottles we go through. Primo Water is helping us set an example for Massachusetts as change initiators when it comes to plastic use and recycling.”

Each five-gallon Primo water bottle saves 1,100 single-serve plastic bottles over its lifetime. Plastic use is at an all-time high across the globe and by 2020, it is estimated that over half a trillion plastic bottles will be sold. Plastic bottles take nearly 450 years to decompose and often end up in oceans or landfills as only nine percent of all plastic in the United States is actually recycled. 

Currently, nearly one-third of the state of Massachusetts has placed regulations on single-use plastic shopping bags. Primo is helping the state take this a step further by reusing all of the empty Primo bottles used at the PMC event. The empty bottles are returned and to go through a thorough sanitation process before reuse. This is a significant environmental impact for the New England region and specifically Massachusetts.

Primo Water’s environmental commitment is not confined to the PMC. Their entire company mission is focused on inspiring healthy lives thru better water, while also helping to reduce plastic waste. Sheehan said, “I am so proud of PMC’s fundraising efforts for the Dana-Farber Cancer Institute and the combination of Primo Water and PMC can have a measurable environmental impact.”

About Primo Water
Primo Water Corporation (Nasdaq:PRMW) is an environmentally and ethically responsible company with a purpose of inspiring healthier lives through better water. Primo is North America's leading single source provider of water dispensers, multi-gallon purified bottled water, and self-service refill water. Primo's Dispensers, Exchange and Refill products are available in over 45,000 retail locations and online throughout the United States and Canada. Primo Water is the official water sponsor for the 2018 Pan Mass Challenge. For more information and to learn more about Primo Water, please visit our website at

About the Pan-Mass Challenge
The Pan-Mass Challenge (PMC) is a bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The 39th PMC will take place on August 4 and 5, 2018. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $598 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 53 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto

The Facts About Primo Water:

  • Primo® Pre-Filled Exchange Water goes through a nine-step purification process to ensure quality water with minerals added to perfect the taste.
  • The nine-step purification process removes or reduces 102 contaminants. *
  • Each five-gallon bottle you exchange saves up to 1,100 single-serve bottles. 
  • Bulk water encourages healthy habits at home; bulk water users consume as much as 25% more water than non-bulk water users.**
  • Primo’s bottles are sanitized up to 40 times before recycling.
  • Primo’s Self-Serve Refill Water goes through a nine-step reverse osmosis process to remove or reduce harmful bacteria and contaminants.
  • Primo Water is available at thousands of locations nationwide. 

*All contaminants not necessarily in all consumers’ water. Exchange water undergoes nine-step purification process using reverse osmosis to ensure quality.
**According to study conducted on behalf of Primo® water.

Madison Pichardo
Chief of Staff 

Images accompanying this announcement are available at:

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Source: Primo Water Corporation